Parent company of Walking On Air and ReaLift

Footwear made for feet, not shelves.

TailorStep builds and operates footwear brands on its own sizing AI and on-demand manufacturing. Every pair is measured from a phone scan and made to order, so there’s no guessing on size and no warehouse of unsold shoes.

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Walking On Air shoe on a table in a warmly lit lounge

1.5Mfoot scans behind our sizing models

3.85%WOA return rate, vs. ~35% for footwear online

<60days from order to a handmade pair

32.5%fewer returns for brands using ReaLift

Footwear is still made the old way.

Shoes are produced in bulk, in every size, before anyone knows who will buy them. Online was supposed to fix that. For footwear it mostly hasn’t.

~70%

Still sold in stores

Shoppers want to try shoes on, so most sales stay in physical retail, which adds cost to every pair.

~35%

Returned online

Footwear has some of the highest online return rates of any category, and fit is the leading reason.

Bulk

Made before demand

Unsold pairs get marked down and returns often end up in landfill. Incumbents with scale control the category.

Measure. Make. Learn.

We own the three pieces most footwear companies rent or skip: the fit data, the production model and the customer relationship.

Measure every foot

A 30-second phone scan captures the shape of each foot. ReaLift’s models turn it into a precise fit, including different sizes or widths per foot.

Built on 1.5M scans

Make to order

Pairs are handmade in small batches after purchase. No size runs, less capital tied up in inventory, and factories are paid more per pair for making fewer.

Delivered in under 60 days

Sell direct

Our brands sell straight to the people who wear them, starting with professionals who stand all day and need shoes that actually fit.

Direct-to-consumer, no wholesale markup

Every order, fit review and remake feeds back into the models, so fit gets more accurate as we grow. ReaLift also licenses the same technology to other brands.

Our companies

One direct-to-consumer brand and one B2B technology company, sharing the same fit data and team.

Consumer brand, live

Walking On Air

The world’s first podiatrist-engineered, custom-fitted, made-to-order footwear. Dress sneakers and boots for people who are on their feet all day.

Fit from each customer’s scan, including a different size or width per foot
Full grain leather, cork insoles and slip-rated outsoles
Co-founded by board-certified foot and ankle surgeon Dr. Jay LeBow

99.7%fit accuracy vs. 68% industry standard

4.87★average from verified reviews

<60days from scan to delivered pair

Visit WOAShoes.com

Four Walking On Air shoes on a marble table

B2B technology, live

ReaLift

ReaLift

A machine learning company solving sizing and fit for apparel and footwear brands. Its RealSize app lets shoppers find their size from a phone scan, right on the product page.

RealSize for footwear and gloves, installed from the Shopify App Store
Used by brands including TYR, GREATS, RUDIS, Nfinity and Ride Concepts
RealBody (virtual fitting room) and RealPick (stops multi-size orders) in development

32.5%return rate reduction

9.8%site-wide conversion lift

20+merchant partners

Visit getrealift.com

Why it compounds

The advantages build on each other, and they’re hard to copy without owning all of them at once.

Proprietary fit data

Scans tied to real orders, remakes and wear feedback from people on their feet all day.

Capital-light inventory

Made-to-order production means no size runs to finance and far less markdown risk.

Two revenue engines

Consumer revenue from our brands and software revenue from ReaLift’s merchants.

Clinical credibility

Products designed with a practicing podiatrist, not marketed around one.

Founders

Footwear, clinical and machine learning experience in one founding team.

Ronald Dod

CEO & Co-founder

Leads TailorStep and co-founded ReaLift. Runs growth, product and fundraising across the portfolio.

Abdallah Terrab

CTO & Co-founder

Co-founded ReaLift and built the foot-scan capture pipeline that powers both companies.

Dr. Jay LeBow, DPM, FACFAS

Chief Biomedical Officer & Co-founder

Board-certified foot and ankle surgeon with 35 years of practice, including 25 seasons as the Baltimore Orioles team podiatrist.

Step in with us.

We’re building the footwear company the internet should have produced. Tell us which conversation you want to have.

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Atlanta, GAron@getrealift.com